Diageo wanted to focus the story on what makes Guinness different from other beers. The process of making beer is essentially the same the world over, Guinness however is an exception as ‘gassing’ with Nitrogen creates millions of bubbles and we were tasked with representing this.

To achieve this we designed and built an installation using one way mirrors and 1,000 DMX controlled balls which creates a digital infinity box when viewed from the outside. In the absence of a suitable sphere we 3D printed our own and tediously had to manufacture our own cable looms as it was essential to get the cable thickness under 2mm which was required to achieve the desired result. The development phase included over 7 different prototypes and emphasises the importance we place on the design phase of any project.

Other key objectives of the floor was to recreate the ambience of the Guinness roasting process and DMX neon lighting was utilized along with a large cinematic projection to build a sense of ambience. Understanding that many visitors want to learn more deep dive iPads were placed around the floor to facilitate this need. Acoustic spill was a challenge and this was managed by the installation of lots of small point source speakers and management of the content audio right from the project start.